The faction disputes Shaanxi faction furniture is about to rise

Cantonese furniture is unique

Yuepai Furniture, represented by Shenzhen, Dongguan and Hong Kong companies, has a decisive position in the industry. Yuepai Furniture has countless well-known furniture brands with various product styles and types, including European style, Chinese style, solid wood, panel type, software and so on. The product line is rich; the industry has always recognized that Yuepai furniture is fashionable in style and fine in workmanship.

Judging from the market performance of the Xi'an furniture market over the years, Yuepai furniture has always been the mainstream of the market, guiding the trend and development direction of the entire industry. Due to the many manufacturers of Yuepai Furniture and many brands imitating each other, consumers often find different brands in the market, but the styles are similar or the same.

Beijing style furniture is full of stamina

Beijing style furniture is broad and profound, absorbing the internal nutrition of traditional Beijing style furniture, drawing on the lively forms of folk broad style Beijing style furniture; inheriting strengths and developing advantages; with a new elegant atmosphere, subtle and stable, using simplicity to interpret classics, creating a modern sense of the Beijing School Furniture. Jingpai furniture companies are relatively close to first-tier cities, have market advantages, and are good at marketing and promotion.

In the view of some southern furniture companies, Jingpai furniture is better at using materials and environmental protection as selling points, rather than design, quality and workmanship. In recent years, Qumei, Yifeng, Top 100 and other Beijing-style furniture brands have hired foreign designers, focusing on integrating with foreign designs. The product styles are refreshing, and unlike the Guangdong-based family business model, the modernization management level of Beijing-style enterprises is generally high. , Actively explore new models such as online marketing, showing active development potential.

Chuanpai occupy the low-end market

Sichuan-based furniture, represented by Chengdu, is positioned at the low-end, and industry insiders point out that Sichuan-based furniture occupies 60% of the local mid- and low-end furniture market. This is mainly due to Sichuan ’s support to the furniture industry and the proximity of Sichuan and Shaanxi Determined by logistics advantages. It is understood that the Sichuan government has unified planning for the industrial land of furniture manufacturing enterprises. The government has provided greater support and more flexible policies. There are also tax reduction and exemption systems for foreign-invested manufacturers.

Chuanpai furniture is more common in the mid-range, with panel furniture as the mainstay. Since 2007, 10% of large furniture companies have started to move upscale. From the logistics point of view, it can be reached in less than ten hours from Chengdu to Xi'an. Compared with goods sent from other cities, the time is much faster.

Xi'an local furniture performance "eye-catching"

Local furniture in Xi'an started late, and after more than ten years of development, a group of well-known brands broke out of cocoon: Dr. Jin Jin, Fule, Mahogany Redwood, Weilong, Cardioman, Qindi Huamei, B Tian, ​​Hanque crafts, etc., have lifted the sky of Shaanxi furniture brand. Local furniture brands absorb profound cultural heritage, designing both practicality and fashion, and functionality and comfort. At the same time, for consumers, local brands have a unique advantage in after-sales service. At present, local furniture has a good foundation for development, but the guidance and excavation of relevant policies are not enough. At the same time, the promotion and promotion are too backward, and even many brands and good products are not known and accepted by more consumers.

Industry veterans believe that only by forging their strengths in terms of culture, design, material selection, practicality, environmental protection, service, etc. can furniture from different factions be able to break through the competition and use the strength of the brand to mobilize the market.


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