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At the furniture annual meeting in 2009, "Unity is strength, unity is strength, this strength is iron, this strength is steel, it is harder than iron, and stronger than steel", which is familiar to everyone. In the past 2009, our Zhejiang furniture industry suffered from the severe winter of the financial crisis like all industries. However, despite the chilling wind and struggling at the cusp of the storm, the industry still has a record-breaking record. In order to enable the entire furniture industry in Zhejiang Province to cope with a more challenging future, the industry association issued a call for "unity", requiring the industry to realize the transformation from "single fight" to "strong alliance", that is, the famous furniture brand alliance Building.
According to President Jiang Hongyuan of the Zhejiang Family Association, the Zhejiang Furniture Famous Furniture Brand Alliance follows the democratic spirit of the Zhejiang Furniture Industry Association to aggregate a wider range of brand manufacturers and merchants to form a more expanding strength, a more enterprising market spirit, and more Pragmatic and effective business institutions. It is a department of the Zhejiang Furniture Industry Association that specializes in market brand joint operation. Its establishment is closely related to the "turning risks into danger" under the financial crisis. It is this catastrophe that made the furniture industry in Zhejiang Province aware of the market system. The importance of brand building cannot be improved by relying on "single action alone". It is far from improving the market terminal model in the market operation and the deep-seated contradictions between manufacturers and dealers. The "strong alliance" can only be solved.
It is understood that although the Zhejiang Furniture Industry Association has reached as many as 330 member companies, there are only a handful of companies that really have a perfect sales network and a perfect communication platform, and they are represented by Gu Jia crafts, Xilinmen, and flowers. Wait, there is still room for improvement in many companies, so in view of this grim fact, it is also a new hope, as long as the alliance can always hold the principle of "mature batch, absorb a batch" to Zhejiang furniture companies It will certainly provide them with the impetus to advance, so as to fully mobilize the enthusiasm of various enterprises, cooperate with each other, and learn together.
Chairman Jiang introduced that the main purpose of alliance building is to rationalize the market system, speed up market brand building, promote cooperation among manufacturers, distributors, and markets, establish a closely linked market value chain, and improve market brand services. Enterprise absorption standards also have certain requirements. In addition to being a member of the Zhejiang Furniture Industry Association, the production scale, popularity, reputation, etc. of the enterprise itself must be large, strong, etc., so this is a high-standard, high-quality alliance. "Let some people get rich first, rich first drives wealth later", the same reason, only by absorbing the pioneer teams in these industries first, and let them play a leading role, can we finally achieve the overall development of the entire industry, which is gradual and increasing The pace of development. "President Jiang said.
It is understood that the Furniture Association will carry out various tasks for the enterprises of the alliance in the future: as follows, overall promotion and brand promotion, in the overall form of the alliance to establish a brand image to consumers and transmit the concept of healthy home and quality home. 2. Participate in exhibitions or promotion activities as a whole, and strengthen the overall image and strength of Zhejiang School furniture. 3. Entering the store as a whole or concentrating on investment promotion to shape the overall brand image of the Zhejiang School. 4. Increase industry exchanges and improve the level of members. 5. Integrate existing resources and promote deep cooperation between enterprises. 6. Industry research and information release. 7. R & D and promotion of new technologies and new materials. 8. Industry academic exchange and training. This kind of cooperation is on the one hand deepening the enterprise itself, on the other hand it is also a strong push for the development of the industry. They are like the relationship between fish and water. Fish swim in water, they are contented, and water also appears under the swim of fish. A different kind of vividness.
"The construction of the Zheshang Brand Alliance is a 'win-win' project. It provides Zheshang enterprises with a platform that can complement each other's advantages and extract the best. It also creates a harmonious market atmosphere for Zheshang furniture and promotes its benignity. Development, highlighting the overall strength of Zhejiang School Furniture! "Chairman Jiang is full of longing for the establishment of Zhejiang Business Furniture Association. We also believe that Zhejiang Business Furniture Association will bring Zhejiang furniture enterprises to a brand new Tomorrow.
Zheshang Famous Furniture Alliance "Single Fight" to "Strong Cooperation"