PK manufacturing design services of North and South Furniture have different levels

Northern furniture is extensive, but it is willing to spend more energy on the control of terminal services; southern furniture is fine, but it is more or less inferior in terminal services and channel building, then, should furniture selection be inclined to the north or What about the south? What are their substantial differences?

     Last weekend, the southern furniture brands that have been in a low-key style in Beijing collectively voiced their business. First, their Guangdong Furniture Beijing headquarters and base on Shilihe Home Street officially opened for business. Nearly 40 southern furniture brands announced their high-profile entry into the Beijing market; The first 20- day Guangdong Furniture Culture Festival kicked off in the two mainstream stores, the Actual Home and Jimei. Dozens of Guangdong furniture were promoted centrally, and through the joint signing and promotion of the president, the Beijing furniture market was rushed.

     A series of fierce offensives such as multiple brands, strong selectivity, outstanding product features, and strong promotion have made Beijing consumers a bit caught off guard on this May Day. In this regard, Liu Chen, secretary general of the Beijing Market Association Home Furnishing Branch, said that buying furniture is different from buying clothes. If you do n’t like it, you can ignore it. Therefore, in the face of more new or good brands entering the market, consumers should learn to be emotional + rational Consumer, if the product quality is excellent, the appearance is attractive, the added value is high, and the price is reasonable, then no matter which furniture is worth buying. On the contrary, don't be soft-hearted, neither southern nor northern furniture can be generalized. Avoid being confused by the place of origin. It is most important to buy on demand.

  Manufacturing PK

     Northern Furniture: growing fast

     Cost control needs to be improved

     If the South is a 35-year-old man furniture This argument can be established, then the northern furniture is like the young man in his early 20's, full of youthful vitality and vigor.

     Although it has grown rapidly in recent years, in addition to its high market share in the north, it has also begun a high-profile entry into the port, but undoubtedly in the production chain, the mature northern furniture brand is still in development. , It needs further improvement.

     When did the industrial chain to maximize the mature, budget hardware materials, production and processing problems arise not enough market higher degree of recognition mistakes will lead to increased costs or product, no doubt, these extra costs will eventually be added to the consumer On the person. Many original furniture brands in the early stages of development have stated that for them, the most difficult part is cost control. The lack of experience and the uncertainty in the expected response of the finished product market allow them to take the road of furniture. It was very difficult. Of course, many mainstream northern furniture brands on the market are already trying to improve the deficiencies in the industrial chain, and have achieved considerable results.

  Southern Furniture: Mature industry chain

     Higher cost performance

     Some people compare Southern furniture to a man around 35 years old, mature and stable, and have some accumulation. If you think this statement is too subjective, then objectively speaking, from the perspective of the industrial chain, long-term processing of large quantities of products for foreign countries must also be guaranteed. Quality, Southern Furniture is indeed more experienced. The choice of materials, the quality of the hardware, the pros and cons of the processing technology, the control of costs, and more details in the industrial chain. The experienced Southern brands can better control and accurately find each product. The value of it is amplified into a selling point.

     For consumers, they don't have to manage his business experience, they can control the cost to the maximum extent without sacrificing the appearance and quality of their products, which makes their price / performance ratio much higher. Due to the practical issues such as environmental protection and quality of life, too expensive furniture may not be good, but too cheap furniture will be more or less a problem. This is why we consider whether the cost performance of Southern Furniture is proportional to the quality.

     Liu Chen believes that the quality of brands that are blindly fighting the price war is not much better. Like the North, there are good and bad brands in the South. Therefore, consumers should brighten their eyes when choosing, and try to choose furniture whose products are proportional to the price, not to be cheap.

Design PK

     Northern furniture: really durable

     But there is less fashion

     From the establishment of the factory to now a furniture brand with a high market share, there is no doubt that Northern Furniture has been standing and developing in the crowd of ordinary people. The factory is directly operated, the efficiency is high, all links are closely connected, the price is adjusted at any time according to market conditions, the logistics is convenient, and the service is in place. For consumers, it seems that the consumption of these old brands that are looking at development is more assured. However, it seems that people do not have much desire to buy furniture design also gives consumers the embarrassment out of a problem - but buy despise.

     In this regard, Zheng Tao, deputy general manager of Yifeng Furniture, said that North Furniture has made more efforts in materials, texture, craftsmanship, size and meeting the needs of Chinese people. Practical and durable is the biggest feature of North Furniture. However, Zheng Tao also admits that the North is indeed weaker in product design, but it is easy to use but has a little fashion. However, to visit international furniture fairs more, to strengthen the exchange of design ideas with foreign countries, and to find more valuable design companies to cooperate . Northern furniture brands have been working hard, hoping to integrate more beauty on the basis of satisfaction.

   Southern Furniture: Leading Idea

     But lack of targeted domestic consumption

     Subjective reasons such as early start, large scale, and long-term export have made Southern Furniture's design concept ahead, dare to innovate, and even have the same similarities with international design. When these advantages are applied to localized products, it becomes its biggest Competitiveness. Kong Jian, general manager of Shenzhen Yuanfangyuan Furniture, said that the Southern brand has learned a lot while exporting furniture to Europe and other places for a long time. It does not deny that it was imitating in the early stage, but now many brands have found their own way and established R & D. Department, began to do popular design to join the Chinese people's thinking.

     Can you know the actual needs of domestic consumer groups when you are used to export business? Liu Chen believes that as an export-oriented company, Southern brands may have advantages in production, processing, and design. However, in the past, regardless of the design, only the processing background, they also made them miss the lesson of domestic market demand. In addition, Wen Duanjun, vice chairman of the Guangdong Chamber of Commerce and director of Jin Fuxuan Furniture, also stated that the southern furniture companies have retained some of the legacy of inertia. As long as the export is done on time, as long as the delivery is on time and the quality is guaranteed, after the domestic sales , It is very hard to deal with matters of channels and services. Many people are working hard to design furniture according to the needs of the Chinese people, but so far the target is not strong enough.

Service PK

     Northern Furniture: Refined Service

     Tailor made at home

     As a local manufacturer, most of the northern brand factories are nearby, transportation and warehousing are naturally not a problem. Therefore, the task of the North brand is to continue to improve the service details, so that consumers can not only buy it at ease, but also more comfortable. Liu Chen has his own views on market awareness. He believes that various battles in the furniture industry and the successive landing of more well-known international and domestic brands have allowed Beijing consumers to consider the products on the basis of great rigid demand. The requirements have become very high, of which service is the most important point. The general manager of Feimei Furniture Zhou Kaijun also said that the service is reflected in many aspects, they are prepared to provide more professional furniture design for the Chinese with customized services different from the previous restructuring; and Bai Jianfeng, chairman of Elvis Furniture, is more inclined to do domestic Consumer furniture products to further improve the service, he advocates designing furniture according to the current living conditions of most people, and providing free disassembly and assembly services.

   Southern Furniture: Large service radius

     Need to solve warehousing problems

     For the furniture industry , the biggest problems in off-site development are the marketing model, the establishment of channels and storage issues. If it is a product with similar appearance, quality and price, consumers are of course more willing to spend on brands with a good shopping environment and after-sales service in place. At present, many southern furniture brands in the Beijing market also face this problem. If the storage problem is not effectively solved, too frequent transportation will increase costs, and too little inventory will cause trouble for consumers to return and exchange products. The focus of the brand's loss of competitiveness. In this regard, Kong Jian said that in order to reduce transportation costs and make Beijing consumers buy more assuredly, some southern brands like them who have been in Beijing for a long time already have their own warehouses and solved the warehousing problem. However, there are still a few Southern brands still worrying about warehousing issues.

     However, in order to help these brands developed in different places reduce the service radius and increase consumers' purchasing confidence, many stores as circulation channels have also taken action. Wang Feng, chairman of Longfeng Home, said that they have a storage center of nearly 8,000 square meters to provide storage services for about 90% of the southern furniture brands in the store, so as to ensure the quality of consumption.

    

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