China's major safe production base introduction

The safe companies in Zhejiang are mainly concentrated in Ningbo Daxie and Beilun. According to statistics from the China Security Association, the most mature safe industrial chain and industrial clusters in the country have now been formed in Ningbo. The safes produced account for more than one-third of the country’s market share, with an annual output of more than 3 million units. With a production value of more than one billion yuan, there are more than thirty companies on the scale, more than 5,000 safe employees, and currently there are thousands of franchised stores in the country, and the market size of more than 10,000 sales outlets is increasing at an annual rate of two. Above the figure, the overall development momentum is good. The main representative companies are:
Founded in 1988, Yongfa Group has now become a benchmark company in the safe industry, a successful example of R&D, production, sales, and service integration in Ningbo and the entire Zhejiang region. It has set up a famous brand in China and a well-known trademark in China. It has established more than 60 offices in more than 30 provinces and cities nationwide. The group has six subsidiaries. With many types of products and complete specifications, it can be divided into 5 categories and 9 series with nearly 300 kinds of specifications. It is exported to over 110 countries and regions such as Europe, America, Middle East, Southeast Asia, and North America, and has passed the national 3C argument. The European Union CE alliance demonstration, the United States UL demonstration, etc., product quality has been highly recognized in the industry, and successfully entered the 2008 Beijing Olympics, the National Day 60 parade, and the 2010 Shanghai World Expo and other activities, which also give Yongfa Group in the brand marketing Has achieved the best results in the industry. The main advantages/disadvantages of Yongfa are as follows:
1)Products: Yongfa’s products currently include products such as Consul, Renrui, Lijia, Tingmei, Tires, refrigerators, banking ATMs, gun cabinets, vault doors, and other products, covering home, business, and government. , Enterprises, banks, hotels, guesthouses and other commercial institutions. The completeness of the product is also a biggest advantage, followed by the formation of a famous brand such as China, a well-known trademark in China, etc. It is also forming a very good image in the market, which has virtually formed an advantage of the product. The most important thing is his excellent quality, including fireproof cabinets, anti-theft cabinets can meet the requirements, and also through the United States UL and EU CE demonstration, etc., is also an important reason for the final acceptance of customers. The inadequacy of the product is in the appearance design, basically its own characteristics are not too prominent, the difference is not too big, the appearance of the model, the lock panel, the box color, etc. have not changed much for many years. Therefore, because of this, Chaoyou's safe was successfully entered Yongfa's store and Yongfa cooperation, Yongfa value is also Chaoyou that high-end products (such as high-end appearance color, Seiko box manufacturing, stable fingerprint System, high-end market positioning, etc.) So this year, Wing Fat has also started to develop its own new products, including fingerprint safes and LCD touch passwords, in order to exceed the front end of the market in product development. .
2) Marketing: Yongfa's second biggest advantage is its strong sales network system, sales network system and perfect channels, including customer resources in foreign countries, etc. Yongfa is able to develop faster than its peers. The main factor for success today. More than 30 provinces and cities have established more than 60 offices, and dealers, agents, stores and distributors (Bai Habitat, Metro, Wal-Mart, Red Star Macalon, many and many, actually home, RT-Mart, Jusco, Suning, Baida Group) and other commercial institutions network, which in China laid out a broad market sales system and after-sales service points. By contrast, no one in the current Ningbo area can reach this level. However, the weakness of Yongfa is that its product design and its reflection on the market are handled too slowly. The processing of good information on the market is not rapid enough. Several local companies such as Aipu, Chiqiu and Chaoyou have apparently Walk in front of Yongfa.

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