"Low-carbon" has become a trend of development, and tile companies have taken the route of slimming

In order to remove the "high pollution, high emission, high energy consumption" hat as soon as possible, in response to the country's call for energy-saving emission reduction, ceramic tile manufacturers have been trying hard to explore the industry's low-carbon road. In recent days, the introduction of thin-walled tiles has caused much controversy. Thin will not lead to poor quality? It is understood that due to many factors such as technology, price, consumer attitudes, etc., the mainstream tiles in the market are still relatively thick, and the practice of low-carbon ceramic tile slimming is still a long way.

Thick tiles dominate the mainstream of current mainstream tile products tend to be the same thickness: In terms of common specifications, the wall tile size is 300 × 300 thickness is generally 9mm, 300 × 450mm is 10mm, floor tile size is 600 × 600mm thickness is generally 10mm, 12mm for 800x800mm. Sales staff said that at present most of the thickness of ceramic tiles are almost the same, in general, the smaller the size of the tiles will be thinner, the larger the size is relatively thicker, and the surface has been carved, embossed and other special processing of the tiles It will be thicker.

In a brand tile exhibition hall, a salesman who claimed to have opened a ceramic tile shop was very professional. Xiao Bian asked whether the thicker the ceramic tile is, the stronger the salesman said that as long as the product passes the test, the quality is the pass, and the quality itself has nothing to do with the thickness. "Why isn't the tiles now thinner? Can you save space at home?" Xiaobian asked. At this time, a middle-aged lady who is choosing a ceramic tile began to “speak” to persuade: “The thinning of tiles is a matter of a few millimeters”. The effect is not obvious to the family, and from experience, it is still thicker and stronger. Regarding the question of whether or not a thin new product will be purchased, the consumer stated that if the brand can believe it, it will hesitate to purchase it. Xiao Bian then interviewed a number of consumers. The opinions are mostly the same. From this we can see that the idea of ​​a thicker ceramic tile is ingrained in the hearts of consumers.

Multi-party control of the low-carbon process As the trend towards low-carbon is prevalent, energy conservation and emission reduction are once again put on the agenda, and the “three high” ceramic companies are obliged. After the tiles become thinner, the amount of raw materials used, pollutant emissions, freight, storage space, and expenses can all be greatly reduced. What are the factors that hinder the low-carbon path of ceramic tiles? The market is the decisive factor. “In the past, the density of ceramic tile was very poor, and it was broken once.” The tradition of many years has led consumers to the idea that thick tiles are stronger, so thicker ones on the market will be more popular. There is no incentive to thin. “According to the current technology, tiles are no longer necessary to be as thick, but consumers need an acceptance process.” Whether ceramic tiles are low-carbon or not, whether the production process is energy-efficient or not has nothing to do with people’s consumption. "The people spend money to buy genuine things. It doesn't matter if your production is energy-efficient. No one is willing to pay a high price for a product that doesn't bring more benefits to yourself."

In addition to the influence of consumer attitudes, price factors can not be ignored. When a new product is first introduced into the market, due to technological innovations, equipment updates, and product promotion cost factors, the product price is usually relatively high, and the consumer does not see the benefits in the short term, and new products are difficult to accept. It is not willing to risk the task of "breaking ice." In addition to this, many special processes cannot be completed after thinning the tiles, which will lead to a single tile color, which also affects its promotion effect to some extent.

Thinning is the trend from the technical point of view, the ceramic tile can indeed be reduced, which is also in line with the state advocated the concept of low-carbon, environmental protection, but in order to make a large number of tiles thinning, relying on the strength of a company is not enough, the need for the entire industry The common promotion. At the same time, it must not force all companies to thin their products because of the technical difficulty in reducing the thickness of the tiles. “If you ask everyone to reduce, then many companies’ products may not be able to cross the border.” By.

At present, in order to reverse the difficult situation of low-carbon tiles, first of all, the country needs strong support. The company thinned ceramic tile, its products are low-carbon and environmentally friendly, and it contributes to the country's energy-saving and emission-reduction. However, the company itself may be making a loss-making purchase, which requires the state to provide financial and policy support. Fortunately, the country has already started its operations. According to reports, relevant departments have previously issued a ceramic thinning-related standard "ceramic plate," and have given demonstration enterprises an economic subsidy. As a result, companies are motivated by the fact that the prices of thin-slab ceramic tiles have been gradually reduced, and consumers will gradually accept that “industry associations are also actively promoting tile thinning and is the general trend.”