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The ceramic market is becoming more and more saturated
Recently, in the spring breeze of interest rate cuts, the real estate market seems to be glory, and the phenomenon of queuing to buy a house has appeared in front of people. At the same time, it also makes the ceramic industry, which is affected by real estate, feel a little warm. However, after visiting the building materials market in nearly 20 cities and counties in Chongqing and Sichuan, the reporter found that this warmth is hard to resist the chill of the building materials industry. With the recovery of real estate, the building ceramics industry has developed rapidly. Major cities across the country have mushroomed, such as more than 50 building materials stores in the main city of Chongqing, and nearly 1,000 ceramic agents. The first-tier cities are developing rapidly, and the construction of ceramics in the third- and fourth-tier cities is not far behind. Walking into the county-level city of Sichuan, it is surprising that the towering modern high-rise buildings are more attractive to the building materials management facade of the whole street. These building materials businesses have injected vitality into the county. The ceramics industry, which has been promoted by real estate, has been in the market of districts and counties, making the competition in this industry extremely fierce. In the southern county of Nanchong City, Sichuan Province, according to incomplete statistics, there are as many as 200 merchants selling ceramics and sanitary wares, and famous brands such as Marco Polo, Ou Shennuo, Nobel, and Mona Lisa have settled in. There are about 150 large and small ceramics merchants in Shehong County. It is understood that both Nanxian County and Shehong County are large counties with a population of over one million. The construction of new real estates in the above-mentioned areas has been unprecedented in recent years, which has led to the strong demand for building ceramics, thus enabling merchants to gather. But the ceramic agents in these two counties are not concentrated, they are scattered. It is understood that there are nearly one hundred ceramics merchants in Guangshui County, and a special building materials market is formed, and the occupancy rate of the building materials market merchants reaches 98%. Even the ceramic sanitary ware business in the old town of Zhuji, the hometown of Zhu De, has reached 30. According to analysis, with the rapid development of real estate in recent years, the building materials decoration industry has also advanced by leaps and bounds. The ceramic industry is not only overcapacity, but also the surplus of ceramic agents in various places, and its internal competition is also increasing. A ceramics merchant who has been in business for 10 years introduced: There are only dozens of ceramics before the May 12 earthquake in Daying County, Sichuan Province, but now there are nearly 50, which may be the demand for ceramics in the earthquake-stricken areas. The most important thing is the vigorous construction of the new real estate in Daying County, which will drive the development of the building materials industry in Daying County. In addition, due to the current strict national regulation and control policies on real estate, the real estate industry in the first and second tier cities has been hit hard, and the demand for ceramics market has shrunk dramatically. Therefore, under the huge ceramic production capacity, many merchants have stepped into the third- and fourth-tier markets in order to maintain sales volume. As a result, the number of agents in the market of the third and fourth grades has soared, and there are surplus market players, which makes the merchants feel pressured. A new building in Peng'an County has gathered more than 10 ceramics merchants. The merchant complained that “there are too many people doing ceramics now, and the business is not good!†In fact, the sinking of ceramic sales channels is not certain to save the weak ceramic market. . This piece of cake in the third- and fourth-tier cities is difficult to feed so many ceramic merchants. Many third- and fourth-tier market players have reached saturation or even surplus, and the channel sinking seems to be cautious. However, most of the merchants in the third- and fourth-tier markets are relatively primitive, far from the road of branded sales, and there is room for sinking channels. Ceramic sanitary ware market ushered in price hikes Following the slight increase in ceramics market prices in August last year, the Wuhan ceramics market has recently reappeared. Recently, Xiaobian visited and found that some ceramic brands have increased their prices, with a growth rate of 5%-10%. According to industry insiders, this month, most ceramic brands will join the price increase "fast lane." The price increase is not only ceramic tiles, but also ceramic sanitary products. From the Wrigley, Opole and other bathroom stores to understand, the current decoration is in the off-season, the price increase has not been put on the agenda, "it is estimated that the arrival of the peak season in August and September will raise prices." Merchants revealed. The price increase is due to the “13 Union of Ceramics and Enterprises in Foshan†event – ​​13 ceramic enterprises in Foshan, Guangdong Province, including Dongpeng, Yingpai, Xinmingzhu, Xinzhongyuan, Hongyu, and Qiangqiang. And other enterprises, signed a "price alliance", said that from June 1 on the price of all products of their respective companies on the basis of the original price increase of 5% to 15% - which is quite a bit of a global economic theory of the "butterfly effect" meaning. For example, in the industry, the original 120-ton trucks can only be towed 60 tons according to regulations, and the freight rate has naturally doubled. As an important ceramic production base occupying more than half of the market in the country, Foshan ceramics enterprises have “a paper that stirs up thousands of wavesâ€, and most of the ceramic brands' Wuhan direct-operated stores have received price increases. Chen Minzhong, head of Wuhan Direct Store, a brand of Foshan “Little Potteryâ€, said: “Little Tao†tiles rose by 5% on June 1 and increased by 5% on June 10. He said that many ceramic stores in the Hanxi Times Boutique City have raised their prices. Wuhan's building materials ceramic agent brands have successively received price increase notices. Archaeological brick homes, generals, famous emperors and other ceramic tile brands have received notice of price increases from manufacturers. Dongpeng ceramic tile has increased its price by 5-10%. Many general agents and distributors are busy coordinating prices with manufacturers in preparation for market buffers. “Once the stocks are sold in July, the price of ceramic tiles will keep up.†The company has 8 agent brands receiving notifications from manufacturers.