The low threshold of the lock industry is destined to the chaos in the hardware lock market

In recent years, with the rise of housing decoration boom, the status of locks in people's lives has become increasingly important. The locks of Jinchengchang enjoy a certain reputation in the domestic lock market for their high quality and low price, and their sales also show a situation where domestic sales and foreign trade go hand in hand.

After a big wave, it can only be found in sand. In the face of the current mixed lock market, can we meet the future of the lock market with such a pattern? The development of China's hardware locks has been a long time, market infringement has continued, and the problem of confusion in brand awareness has always existed.

Hardware locks can be found everywhere in the hardware market, branded, unbranded, and in short, with the low barriers to entry of hardware locks, many hardware locks have a wide range of product types, low quality requirements, and low prices, so they have a certain market. This low threshold hardware lock market will inevitably lead to low overall hardware lock market barriers. Even if the hardware lock company has an advanced patented technology, a similar lock product will appear in the hardware lock market. The threshold of hardware locks is low everywhere, and the awareness of lock patent protection is weak. In the current environment, the low threshold of the lock industry is doomed to the confusion of the hardware lock market.

Infringement occurred in the lock market some days ago, the City of Industry and Commerce Cheng City, according to the report clues in the urban street West Street, a shop in front of Jiangling vehicle seized suspected infringement of registered trademark "YALE" lock 50 boxes, accounting for 27000, and according to law Check out. It was found out that the registrant of the “YALE” trademark was Yale Security (USA), and the “YALE” brand lock sold by the party’s Chen was sold without permission from the trademark registrant. According to the account of the parties concerned, the aforementioned trademark infringement locks were purchased from a business household in Pujiang at a price of RMB 0.35 per unit on July 8th, and then shipped to a store on Qiaoxi Street. The goods were seized by commercial and industrial law enforcement officers without unloading the car.

The hardware lock market lacks brand awareness. The hardware lock company has brand awareness. In the hardware lock market, there is no lock product of its own brand, but only some miscellaneous brand lock products. Small locks should also have his branded products. With the brand, lock products have their own labels, increasing customer acceptance. However, some lock companies are not aware of the importance of the brand, so hardware locks have very few branded products.

The author found out in the market that almost all the consumers could not answer the question when asked about the name of the lock. Even if they are insiders, in addition to the approximate price, they can rarely name more than three types of locks. Most of them are imported brands.

Based on the cooperation with large-scale door companies, lock enterprises should devote more energy to more small and medium-sized gate enterprises, increase their manpower investment, and establish early cooperation with small and medium-sized gate enterprises with a long-term interest.