2012 pointed out the potential of China's export of electric tools

Because of its lightweight structure, convenient use, high production efficiency, and low energy consumption, power tools have been widely used in the industry to develop indispensable homework tools for families. At present, China is, of course, the world’s major exporter of power tools, but it still has great export potential and potential target markets.

Industry-specific power tools with high technical content and strict performance requirements still have large latent markets in Europe and the United States. Currently, industrial countries in economically developed regions, such as Germany, the United Kingdom, the Netherlands, and France in the European region, and the United States in the North America region. In Canada, Canada, Asian countries in Asia, etc., the use of power tools in homework is very common, accounting for about 50% to 70% of the total output. China's power tool products have been used in household electric tools product markets in the above countries and regions. A large share, but the production of professional power tools for industrial use in the export of these areas is not. Professional power tools for industrial use have high technical content, strict safety and electromagnetic compatibility requirements, and have delineation of function, work efficiency, reliability, and durability. The price is several times that of similar DIY tools, and even 10 times or more. Professional power tools have internationally known brands such as hammers from Helde, Bosch, and Mai Taibao, drills from Black & Decker, electric tools from Makita and other woodworking tools, and circular saws from the Century.

The export of electric tools in China has accounted for 80% of the world's sales of electric tools, but the export amount only accounts for about 20% of the total sales. The main reason is that China's electric tool manufacturing industry has not yet established its own brand in the international market, especially the industry. With professional electric tools, the use of OEMs is generally adopted, and the market competition among enterprises in Shanghai is not standardized, making export prices lower and lower. For example, in 2001, the uniform price of electric tools was US$12.72 per unit, while the average price of foreign-funded companies was US$18.74 per unit, and the average price of electric tools imported was US$45.94 per unit. Therefore, after China has improved its product technology level, developed industrial power tool products, and established its own famous brand, it will surely be able to expand the market and create greater economic benefits.

Developing countries and economically underdeveloped countries are potential target markets for domestic DIY power tools. Power tools are used less frequently in economically underdeveloped or relatively backward third world countries. With the development of the economy and the improvement of the material and cultural level, the use of power tools in the family’s life will gradually increase. For example, in the Asian region, the market share of electric tools sold by China to Asian countries has been increasing year by year, compared with 2003 and 2002, with an increase of 2.6 percentage points. Therefore, the latent market for household electric tools in developing countries and economically underdeveloped countries is very large.