How to elaborate management of furniture enterprises

Today, the furniture industry has reached a stage where the market is extremely crowded and the competition is extremely brutal. Under the new competitive situation, how should furniture companies respond? Refined management is a great weapon for winning competition.

The founder of refined management is Taylor. In 1911, Taylor published the art of "Principles of Scientific Management", becoming the world's first refined management book. Since then, with the increasing complexity of modern production, refined theory has become more and more systematic, and has become a professional management discipline today.

Aside from the complexity and complexity of fine-grained management content, the essence of it can be summarized by "Secret". One is to segment the market and customers, grasp market changes and customer needs, and determine the company's development strategy and product positioning; the second is to segment the positions and functions in the organization of the enterprise to achieve a sound corporate management system and clear responsibilities; the third is Decompose each strategy, decision, goal, task, plan, and instruction carefully, and make it implement to people; the fourth is to refine the procedures and links such as the preparation, implementation, control, inspection, and incentives of the enterprise management system, so that the system is in place.

So, for furniture companies, how to achieve refinement?

The first is the refinement of market positioning.

Today, product segmentation and differentiation are quite complete. It is difficult to impress consumers with furniture products whose personalities are not outstanding, so it is difficult to impress consumers. Therefore, carefully analyze the consumption structure of the regional market, accurately target the target consumer group, and launch targeted and impressed target consumers to be competitive Products will fundamentally determine the effectiveness of market sales.

Second is the refinement of production.

It is necessary to strictly control the quality of products and make the products the most refined. In today's era of so many brands, if you want to stand out in the market, you must ensure that every detail of the product is impeccable to consumers, in order to win the favor of consumers and sell products smoothly.

The last point is to refine the service.

Distributors of enterprises should try their best to provide meticulous service. For example, after the customer enters the store, how to entertain the customer properly, how to explain the product, how to provide after-sales service, etc. These tasks need to be streamlined and quantified, and adjusted according to the actual situation of the shopping guide, so as to be precise Without losing flexibility, meticulous and not rigid.

As China's furniture industry is becoming more and more mature, meticulous management is gaining more and more attention. "Details determine success or failure" a sentence that companies should keep in mind.

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