Who is better for the overall home and big home market?

Apart from the fact that companies that originally made custom products increase their business projects to expand into “home-based” or “big-household” areas, companies such as the Commonwealth and Connexion that specialize in product furniture have also increased their investment in custom furniture in recent years. , the more the store opened more. Kohler, which specializes in sanitary products, is now opening new stores in China, developing cabinet products and providing customized furniture services. It is precisely because many companies are keen on the overall household products, even the exhibition has changed due to this.

This also proves from one aspect that more and more companies are engaged in the “big home” market across industries. Why are so many companies so keen to enter the overall home market? The ideal market prospect may be the most attractive reason. More and more home companies are accelerating the pace of "big home" or the overall direction of home expansion, for a time, the whole home market in a scene of short-sleeved confrontation. Big home VS overall home home business enterprise which side?

Yaopai Song, chairman of the European School, said that through the promotion of the “Casting Tripod Plan” in all directions, by 2013, Oupai Home Group will strive to reach a sales volume of 8-100 billion yuan, and the entire pan-European sales will reach 20 billion yuan. Corporate vision can see the huge potential of the market. In fact, taking the performance of Europa in Guangzhou as an example, although the growth of cabinets was good in the past year, the growth rate of its new product, the closet, has increased by as much as 50%. In addition, the “Homemade Home Furnishing” brand has been presented for 7 years. Today, the number of specialty stores in the country has exceeded 400, and Guangzhou stores have reached 14 stores. The company opened a store in the Jockey Club in May last year and recouped its investment within six months. In less than a year, it opened a new, larger store in the same store. In the Meikailong, which is still less than half a year old, Shang Pinjia has also achieved a breakeven balance.

However, in this round of cross-industry trends toward the overall home development, there are also people who are facing the tide. The Sofia wardrobe, which is the oldest in the custom-made wardrobe industry, is still firmly in the industry. According to the person in charge of its marketing department, in fact, Sofia tried to diversify its business in the past. Bond cabinets and Eforona flooring were all Sofia’s brothers products. However, now Bond cabinets have changed hands. Nuo Floor has also set up a company to operate independently because "the boss thinks that it may be better to do one thing intently."

In 2010, when the overall market environment was not good, the growth rate of the new standard in 2010 also reached 40%. According to reports, this has a lot to do with the domestic market's understanding and transformation of the furniture customization industry. Today's consumers also have greater demand for the overall household products. The high-speed development of Shangpin Delivery has even received the favor of government departments. The government department will invest 20 million yuan in the construction of the factory will be completed, and will be provided for the delivery of the goods.