Survival status of Chinese furniture coatings in the 12th Five-Year Plan period, or promote the innovation of coating technology

Experts predict that in 2015, China's furniture output value will exceed the automotive industry by 2.4 trillion yuan. As one of the downstream markets for coatings, the development of the furniture industry has a relatively direct impact on the coatings industry. According to the author's understanding, the output value of China's furniture in 1978 was only 1.08 billion yuan. More, reaching 4.108 billion yuan. With the improvement of people's living standards, the total output value of China's furniture has reached 540 billion in 2007, and even more amazing in 2009, the total output value has reached 700 billion yuan.

It is undeniable that the vigorous development of the furniture industry has effectively driven the high development of the furniture coatings market. In recent years, the output of wood coatings in furniture coatings has also increased synchronously. In 2008, the output of wood coatings in China (excluding architectural coatings) was about 65 10,000 tons, accounting for 15% of the total paint output, ranking third in China's various types of paint output, China's wood coatings output in 2009 was about 740,000 tons, accounting for 10% of the total paint output, ranking China's various types of paint output second. According to the author's knowledge, from January to June 2010, China's coatings industry completed output of 4.972 million tons, an increase of 24.4% compared with the same period of last year. This inevitably includes the increase in the output of wood coatings. The author believes that the growth of wood coatings in 2010 It will be around 10%.

Interpretation of furniture coatings and household coatings

The so-called furniture coating refers to coating on the surface of the furniture to form a layer of coating, which not only beautifies the furniture but also protects the furniture. According to the author's understanding, China's furniture coatings can be divided into two parts, one part is the finished furniture market, mainly to satisfy the use of furniture coatings by furniture manufacturers. Another part of the author calls it the DIY market, which is more accurately household paint, which is mainly used in home decoration. At the same time, furniture coatings are a broad market and have a long-term vitality. They are a new potential with great potential in the coating industry.

Chinese furniture coatings are facing the status quo

Although furniture coatings have entered a period of rapid development in recent years, there are still some "impediments" to the development of furniture coatings. First, with the rising price of raw materials in the upstream coating market, the pressure on the production of furniture coatings is increasing, and profit margins have been greatly squeezed. Second, whether it is national regulations or ordinary people's consumption concepts, they attach great importance to environmental protection issues. Various standards restricting product indicators are constantly being introduced. The consumption needs of ordinary people are changing, forcing coating companies to consider technological innovation. And other issues. Third, although the furniture coatings industry is not large, the market competition is very fierce. In addition, there is a clear phenomenon of product homogeneity in China's coatings market. Many products do not have technical advantages, and many companies obtain orders by reducing prices. In the end, it led to a vicious cycle of not increasing prices and no quality products. Fourth, since the development of the furniture coatings industry, there has been a situation in which the strong are getting stronger and the weak are getting weaker. The data shows that in China's furniture coatings industry, small and medium-sized enterprises account for 80%, but only about 20% of the market share.

Twelfth Five-Year Or Promote Furniture Coatings Technology Innovation

Although there are many development problems in the furniture coating market, the author believes that the furniture coating market still has very good development potential. Of course, this is not only related to the overall environment of China, but also inseparable from the increasingly mature Chinese coating industry. In 2011, the new twelfth five-year plan will immediately enter the implementation stage. Although the state will strengthen policy management, it is also a good opportunity to enhance the furniture coatings market. We have always said that the Chinese coatings market is large but not strong. Not strong is in the paint industry in terms of technology, senior talent reserves and corporate funds. In the development plan for the next five years, under the stimulus and baptism of policies in the Chinese paint market, paint companies can devote more energy to the technological innovation of their products, so that more Chinese indigenous furniture paint products will enter the international market for China. The goal of a strong country in the paint industry is to build on it.

Conclusion: 2010 is about to pass, and furniture coatings will also enter a new stage. With the continuous increase in the total output value of furniture, I believe that with the joint efforts of industry peers, furniture coatings will enter the golden period of industry development in the next five years.
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