Analyze the status quo of plastic steel doors and windows industry prospects

Major domestic steel profile manufacturers, such as Conch, Shide, Baoshuo, and other enterprises, appealed that China's plastic steel industry is facing tough choices. It should shift from simple price competition to technological competition as soon as possible, and shift from blind scale expansion to efficiency improvement. .

Plastic steel doors and windows industry status analysis:

The severe survey of the survival situation of small and medium-sized enterprises shows that the existing housing construction area of ​​urban residents in China is about 9 billion square meters. About 10% of households each year choose to renovate existing housing. The demand for doors and windows brought by this aspect is about 120 million square meters. Faced with such a huge market, as well as the government’s requirements for building energy efficiency and the improvement of steel doors and windows, steel will play a more important role in the future market of doors and windows. However, investigations from manufacturers and building materials markets show that due to the lack of rational control over the current product scale, leading to the blind expansion of a large number of manufacturers, and in the situation where product homogeneity is relatively obvious, plastic profiles and doors have also entered the ranks of meager profits. In the face of upstream raw material price increases and downstream real estate developers squeezing profits, although some small and medium-sized enterprises have relatively complete product quality technologies and processing equipment, they are facing a severe situation in their survival.

The steel-reinforced plastics companies have suffered from their enemies in the front and back of the Chinese steel profile industry. They rely on the low-level vicious competition to reduce product quality and compete in the price war. The survival and development of the entire industry are severely affected. The Ministry of Construction Policy Research Center China Cheng Hui, head of the Research Group of the Building Materials Market Research Group, said in the research report: “At present, the investment in technical research and development and the number of technicians in China’s steel profiles and doors and windows are far below the level of world’s leading companies. The indifference to technology and the lack of technical personnel have become The important factor that restricts the development of China's plastic steel doors and windows enterprises."

Zheng Hui pointed out: "For steel profile companies, suitable market planning is far more important than simple scale expansion. To maintain a reasonable scale, through continuous technological innovation, improve product quality in order to obtain a virtuous circle of business and necessary development. Profit is the fundamental factor for guaranteeing a company's long-term healthy development.” Experts pointed out that the Chinese plastic steel market is currently facing the challenges of over-competition, single distribution channels, customer-oriented over-popularization, and weak corporate operations management. Imperative.

The survey report shows that the current situation of China's steel profile market is a serious supply exceeding demand. The annual production capacity of the plastic profile industry exceeds 3 million tons, while the annual production capacity of plastic steel doors and windows exceeds 300 million square meters, and the production capacity is still undergoing a new round of expansion. Under the condition of excessive competition, low-level price wars to reduce product quality are flooding the domestic steel profile market, while technological innovation and new technology applications are ignored by many domestic companies. At the same time, foreign companies are entering more domestic blank markets by customizing products and expanding distribution channels. Domestic steel profile companies can be said to be enemies.

How to deal with the enterprise:

While closely surrounding the strategy of market differentiation, at the same time, steel profiles and doors and windows enterprises are basically the same in the use of manufacturing equipment, leading to a clear tendency toward homogenization of products among enterprises. Experts pointed out that in the future, the development of plastic profile window and door technology should closely focus on market differentiation strategy and provide targeted products for different market demands. At present, consumers of home renovations are increasingly demanding personalized products for doors and windows, such as increasing attention to color and styling. Surveys show that more than 40% of consumers are concerned about the organic combination of the color of doors and windows and home decoration.

The time for popularization of casement windows has become more mature. With regard to the future development direction of plastic steel windows, people in the building materials industry believe that push-pull plastic steel windows are expected to be replaced by flat steel windows in the future. With the improvement of living conditions and the increasing emphasis on energy saving and environmental protection, the casement windows with better sealing and ventilation will be increasingly favored. Push-pull steel windows have been used in markets with advantages such as reliable use and simple processing. However, they also have many shortcomings. The main disadvantages are poor sealing performance, poor airtightness and water tightness, as well as insulation, thermal insulation, energy saving and environmental protection. Comfort is very unfavorable. The biggest advantage of the casement window is precisely the sealing performance. It is estimated that the cost of the current flat-opening windows with large fixed and small openings is about 10% higher than that of ordinary sliding windows, which is an increase of 25 yuan to 45 yuan per square meter, but considering its long-term energy saving effect, it is still cost-effective to install flat-window windows. of.

In the past, the use of flat-panel windows was relatively small. First, due to the small size of houses in the past, tenants thought that they would not use the window sill because of the use of some of the window sill. The second is that the hinged-window hardware mainly relies on imports, and the price is relatively high. The joint venture, especially the quality of domestic products, can not keep up. The third is to open the sash and the window frame through the hinge connection, in the case of outward flat open, long-term use may cause the sash to fall off, causing adverse consequences. Therefore, both industry and local authorities have banned the use of high-rise buildings. In recent years, with the implementation of various basic national policies in the construction industry, especially the implementation of policies on energy saving, water saving, land saving, and environmental protection, the requirements for insulation and energy saving of building components have become higher and higher. At the same time, with the gradual improvement of the living conditions of the people, the per capita housing use area has continued to increase, and people have been less concerned about the area occupied by the open windows. The time for the promotion of casement windows has become increasingly mature.

Changing the concept and strengthening brand education for consumers The current lack of plastic doors and windows brands, the lack of a plastic steel door and window system, and the integrity of the concept of door and window systems have become obstacles to the development of plastic profiles and door and window products industries, which in turn has constrained the overall quality of real estate housing. The bottleneck. This expert believes that the brand building of plastic steel companies is essentially a change of concept. Most companies still remain on the basis of engineering. Enterprises often rely on human relations and prices to obtain projects. The survey shows that the demand for steel doors and windows is undergoing a shift from the direction of the building to the consumer. This requires steel-framed door and window companies to change their concepts and develop brand education for consumers.