Brand strategy is the topic most talked about in the flooring industry. In the era when the floor brands go hand in hand, no good brand is established, which is extremely unfavorable to the market development of their own companies. The first step in doing a good brand battle is to get closer to consumers. This is not something overnight.
Promoting communication with consumers Branding is like a person. People who are satisfied with all people are gods that cannot be touched. Similarly, brands that always think of satisfying all consumers have never had, and they can’t have. A "controversial" brand is the right way. When the official microblogging operation was run, they sold a fool, loaded a stupid man, made a soul chicken soup, and received some forwarding and commentary. However, these could easily be replaced by other Red ** characters. Consumers hope to send gifts every day, but in this way, how can consumers please help the brand? If, then, Melatonin no longer plays the advertisement because of the consumers' annoyance, will there be any subsequent success? ?
Creative personality is very important Personality is the soul of floor content marketing. No consumers are willing to talk to cold machines. Any floor brand should be anthropomorphic in the era of social media because you are just one of the consumers' fans. Do not distance yourself from consumers because you are a corporate brand. Weibo's "Tianjin Haichang Polar Bear Marketing Girl" is a good example. Weibo Xiaobian designs himself as a cute little polar bear to sway with fans and make consumers feel like they are in a small polar bear. My sister’s dialogue triggered many fans’ curiosity and onlookers, attracted more fans’ attention, and also enabled Suning’s more than 100 million Weibo videos to be reproduced and eventually translated into actual traffic. Starting from Weibo on the line, in just one month, the passenger volume in the Tianjin Polar Aquarium surged by 150%. Many people came from Weibo, and the same was true for floor marketing. In the face of marketing stereotypes, It is the most real thing to create your own creative personality. Clear personality is undoubtedly the wall to attract consumers, but also the soul of content marketing.
Strengthen the content of brand marketing everyone is very busy, not fun, consumers will not accompany you to play. At any time, it is absolutely impossible to attract consumers' eyeballs. Floor brands that play social marketing must find a lover of life, humor, and team to maintain Weibo. Only they can find the joy of consumers, and the corporate society. The media channels must not use it as a sales tool, or a display tool for flooring products and services. Social media is more about promoting values ​​and brand culture, and based on this, humor, topics, and interactions can be obtained by consumers. When you really need to promote your flooring products and services, consumers will pay for them.
Floor corporate content marketing to play "creative"