New Directions for Hardware Marketing: Marketing begins before new production

For now, today we are faced with an era of personalization and information. The original sales form has changed. Marketing involves specific operational issues, but the first step is to address the shift in understanding. Therefore, marketing is first and foremost a topic.

Marketing from the end of the business to the front end of the business

In the current domestic ceramic sanitary ware industry marketing, the insiders in the ceramic industry can feel the fierce and merciless competition in the market. The relative feeling is that ceramic marketing methods and methods are also more diversified, from the previous single sales to marketing programs. In particular, since the beginning of this year, the ceramic sanitary ware industry has made remarkable achievements in marketing cases based on culture and concepts. This is also a sign of the maturity of the Chinese ceramics industry. In this year's ceramics industry, people engaged in marketing work increasingly felt the difficulties of the market and the picky of consumers, but who really studied and realized the real needs of consumers for buying. Therefore, modern marketing is actually a process of understanding consumption. Only when consumers fully understand and understand can they produce products that consumers like and use, and they will be accepted by the market, so you will have more. Broad and market prospects.

In the unique market and environment of the ceramic industry, sales have moved from the end of the company to the front of the company. In other words, it is not the company that produces something and then thinks of a way to sell it. Instead, it is necessary to engage in creativity before the production of bathroom products and identify the target consumer groups. Before the production, there will be marketing issues. So new product development is implementing a unique sales proposition. In the process of enterprise development, technology is important, but your product must first have a market and customers. This is marketing. As the most important leader of the company, the first is to grasp marketing. In some respects, entrepreneurs are also businessmen. In the enterprise, each employee must also take responsibility for marketing. No matter if there is no marketing awareness in that link, it will make the company in a passive situation.

Marketing turns ideas into program sales

Advanced marketing ideas are not created out of thin air, not to mention the whims of those who claim to be geniuses. They are also profound understandings of consumers; they are derived from accurate judgments of the competitive situation; they come from the understanding of the needs of society, resulting from Advanced marketing concept. Under the guidance of this idea, if you want to win the competition, it is important to create differences.

In recent years, in the domestic ceramic industry, some of the more successful sales cases show that a good program, a good idea, and a rich cultural concept can promote the success of marketing. In general, this case involves turning product sales into program sales, which is an important way of achieving marketing success. For example, Mona Lisa’s Snow White, Dongpeng’s Tianshan Stone, Xinzhongyuan’s HuPo Shi, and so on all converted marketing ideas into a marketing program that catered to consumers’ individual needs in certain aspects. Make sales ideal.

As a ceramics company must understand that your product is sold to consumers, use is one aspect, but the most important thing is to meet the needs. In particular, when the level of living is a certain degree, consumers must meet a need for personalization. Products alone cannot be achieved. At this time, it is necessary to rely on sales of programs, product ideas and personalization, and sales of programs. A qualitative leap in marketing. In the ceramics industry, the brand of “Marco Polo”, which is the most familiar in the antique brick market, can be described as an exemplary model of cultural marketing. Marco Polo's success plan caused a program marketing buzz in the interior, so there was a rise of the "Marco" family. Recently, in the ceramic industry, there is also the rise of “sand rocks”, “neo-classical concept bricks”, and so on. This is a breakthrough that the ceramics industry has learned to turn product marketing into program marketing. Marketing is to improve the quality of life of consumers, and development is also a must.