Wooden door product profit and loss point presents eight new forms

Compared with last year, the output value of many enterprises has maintained a certain growth rate. The growth rate of individual enterprises has doubled, working overtime, and getting too busy. This is the mainstream of the industry. Some small businesses, unbranded, concentrically big but incapable of competing with large companies, had no choice but to make OEMs or find merger partners. Considering two factors, the total output value of the wooden door industry this year can still achieve the expected target of 70 billion yuan, and the output value of billions of dollars should not exceed 30, but no one enterprise has a market share of 1%.

In 2010, there was a fierce competition in the wooden door market. Different companies of varying sizes all entered the wooden door market. The brands were numerous, but the bittersweetness was uneven. The special nature of the wooden doors made the industry's capital flow unimpeded and the debts were not heavy. , but many companies are hovering at the profit and loss point.

The market situation is hot in the early days and flat in the late days. The splendor of the golden nine silver ten did not come in everyone’s expectation. With the arrival of the winter in the north, the wooden market will likely experience a depression. At present, although the market is rich in products, there are still no big brands on the market that allow consumers to truly recognize them.

Although the international economic situation has improved somewhat, but the foundation is unstable, there are still many uncertainties. The awareness of various countries on Chinese wooden door products continues to increase, and the export channels and export countries are increasing, the impact is gradually expanding, and exports are steadily recovering. However, the export of wooden doors has not yet reached its best status. The total export volume this year is around US$500 million.

New situation emerging under new situation

At present, there are some situations in the wooden door industry where the surface is prosperous, indicating the industry integration and the emergence of the survival of the fittest.

1. Some enterprises have considerable benefits, and have accumulated a lot. Due to the pressure of full-load operation and the broad market, they have used local government land planning and development and appropriate land resources to rapidly expand the scale of the company.

2. Furniture, flooring, decoration and decoration companies have switched to wooden doors, and wooden doors have instead expanded into the overall home.

3. Intensified competition, many orders, fewer and fewer, two levels of differentiation, market promotion methods refurbished, the effect is not good.

4. The decline in corporate profit space, the impact of accumulation, lack of development energy.

5. Small businesses actively participate in the promotion of brand image, expand publicity, and expand their sites. The layout of the marketing network for big brand companies was completed, and the enthusiasm for publicity and participation was reduced.

6. There are more companies that do not make money, and fewer companies that make money. In the increasingly fierce competition situation, enterprises that lack energy for development have been closed down, and the wooden door camp has begun to differentiate.

7. Some large companies have more orders or orders, but their capacity is limited. Please ask small businesses to worry about quality. Therefore, there are fewer orders or partnership orders.

8. Some enterprises are swaying in the situation of continuous increase in operating performance, ignoring product quality management, and not paying attention to hearing and resolving problems and opinions reflected by distributors in front of the market.