"Low-carbon concept" in the field of daily chemical popular

From 2009 to 2010, "low-carbon environmental protection", "innovation and development", "quality and safety" and "sustainable development" have become the key words. Into the 21st century, low-carbon life has become a trend of life, low-carbon clothing, low-carbon supplies are highly sought after. Countries all over the world are strongly advocating low-carbon economy and low-carbon life. Low-carbon economy is becoming a new trend and theme of social and economic development. China's previous development model of high investment, high consumption, low wages, high export, and low consumption has increasingly become a bottleneck that hinders the sustained and healthy development of China's economy. A group of far-sighted entrepreneurs have already helped the green and low-carbon economy.

What is the concept of low-carbon? Many brands of cosmetics are promoting the "low-carbon concept" in their promotion. In the product packaging brochure, many brands have marked the concept of environmental protection, green and healthy products to attract consumers' attention.

So what is "low carbon" skin care products? Experts pointed out that low-carbon means that in the production process, they will pay attention to environmental protection and safety, improve the quality of products, and make skin care products more natural. And people can be more "harmonized."

At present, there is no clear international standard for low-carbon skin care products and cosmetics. However, the generally accepted standard in the industry is that the effective components of the contents are derived from organic plants; the extraction and production processes do not burden nature; after production, No pollution was caused to nature; non-animal experiments were conducted—that is, animals were not used for allergy tests. Those that meet these criteria can be called low-carbon skin care products and low-carbon makeup.

Many companies have joined low-carbon environmental reporters in the interview to understand that daily chemical companies have to join the low-carbon environment, and actively contribute to this far-reaching cause of their own strength.

Recently, the Blue Moon launched a new concept of “low-carbon and environmental protection”: Focusing on the research and development of laundry liquids and constantly carrying out product technological innovations, it has always led the development of laundry detergent in China. Blue Moon liquid detergent is easy to dissolve and easy to rinse, and it is a low-carbon production line from the production process to the washing process. The clean power is strong and can protect the clothes. It is the trend of future laundry products.

South Korea operating companies - Han Luo Yi makeup industry's CC cream products all use low-carbon packaging technology production, raw materials use plant extracts, packaging, attention to atmosphere simple packaging. The production and processing technology adopts the international advanced production line, the production environment meets the GMP standards of the national medicine, and the air purification reaches 100,000 grades. In Korea, it enjoys the reputation of low carbon beauty pioneer. Hanluo Yizhuang chooses the industry's highest standard pollution processor and strict sewage discharge purification standards. This year, only one company will plan to spend more than 2 million yuan.

Han Luoyi makeup industry operations in China said that Han Luoyi makeup industry belief is that it must be a solid concept of self-brand, environmental protection and health, is the most basic concept of Han Luo Yi makeup business, so Han Luo Yi firmly believe that the integrity of investment must In return, to be an environmental beauty, let us be beautiful while we are also beautiful in our planet.

As a supporter of plant skin care in China's skin care industry, Tingmei, which only “refined itself from the legendary plants that are natural, safe, and have skin care effects,” persists in the concept of “taking nature, feeding nature” and improving At the same time, the Quality Assurance System establishes new standards for plant skin care, and solemnly promises that the new Tingmei products must contain natural and legendary plants to extract active ingredients and 100% pure natural plant essential oils. Tingmei is fully exposed to the consumer interest of “letting quality speak”. in.

The Arran Jolie brand is unique among many skin care brands. The concept of “organic skin care” is the main theme. “Organic” skin care is not just a concept in Estee Lauder, but an intuitive display of cutting-edge technology in skin care. Low-carbon is something that should be promoted.

Norman's low-carbon manifestation in raw materials: ROMINZ Normans always maintains the tradition of alpine plant essential oils, has hundreds of alpine plant essential oils, and always insists on using traditional physical plant extraction methods to obtain essential oils. Chemical solvents are not used.This natural extraction process is sufficient to ensure the high purity and activity of plant essential oils.

Seeding, growing and self-seeding in the plant world are an endless cycle. Care for nature and care for the plants will surely be rewarded with its generosity. ROMINZ Normans products refuse to use rare and endangered rare plants. The collection and application of raw materials and the research and development of products and formulas are based on natural environmental protection.

Normans products use pollution-free alpine plants and adopt the most advanced TOS condensate extraction technology. The TOS condensation extraction technology eliminates the traditional high-temperature heating extraction technology and maximizes the preservation of various active ingredients. Biochemical technology is then used to make molecules mimic the natural ecological environment and tissue structure of the skin, so it is easily absorbed by the skin. It not only creates the most natural way for the skin to regain moisture and nutrition, but also uses the fastest penetration to make the skin stand out. In terms of packaging, Norman poses also attaches great importance to environmental awareness: raw materials are environmentally friendly, the process is environmentally friendly, and product packaging is also ingenious.

Low-carbon environmental protection will become a trend industry expert Zhang Honghui told reporters of the “China Washing Cosmetics Weekly”: “The concept of using skin care products is mainly concerned with the consumer’s concern and use of this concept. Because, we think of our new House decoration or disinfecting exhaust has carbon inhalation (that is, detoxification, disinfection, freshening, and environmental protection.) Nowadays, many cosmetics companies use the concept of “low-carbon and environmentally friendly”. In the consumer market, many consumers are increasingly researching on a healthy life. This low-carbon skin care concept will become more and more popular, mainly because consumers are paying more attention to the health awareness of life and skin health. This low-carbon skin care product is not yet mature in the cosmetics market, but it will become a trend in the future development trend, which is because many consumers are pursuing a perfect new life and healthy skin care while they are living freshness, environmental awareness, and health. Ideas and more are becoming more and more important."

From a comprehensive point of view of the industry. Zhang Honghui, an industry expert, said to the reporter of the weekly newspaper: With regard to the current status of cosmetics, the use of such conceptual enterprises is relatively rare and is not yet mature. In the current development situation, there are certain difficulties and it takes time. It is a very good idea for some companies to grasp this concept because of the important awareness of the health and environmental protection of today’s society. Seize the consumer's health perspective, as well as consumer demand perspective.

Zhang Honghui, an industry expert, puts forward his own suggestions for Japanese companies: First, nowadays, more and more consumers pay more attention to the concept of health and environmental protection. For some companies, the concept of low-carbon skin care will be the future development trend. . Secondly, this concept awareness is not yet mature, and it takes time to get in touch with the end consumers. To promote this awareness of environmental protection and health, companies can better grasp this field. Third, low-carbon skin care should be introduced in combination with product packaging features. No matter whether it is market positioning or price positioning, it must be linked to social consumer awareness and must not be separated.

Feng Xiaohu, general manager of Bis Daily Chemicals, said in an interview with the weekly reporter: “I think low-carbon environmental protection should mainly be embodied in three aspects. First, it is on packaging, followed by the use of raw materials, and once again in the production process. In contrast, foreign companies do very well in the aspect of low-carbon environmental protection.Low-carbon environmental protection is a far-reaching event that will affect the natural environment and save operating costs for companies. Benefits are more beneficial to the health of consumers. Our company has applied low-carbon environmental protection to every detail, hoping that with the joint efforts of all, we will have a better living environment."