Door and Window Enterprise: Brand is based on quality

I remember a hardware industry expert said: "The first-class enterprises do the standard, the second-rate enterprises do the brand, the third-rate enterprises do the product," the product is the price, the longer the price war, the more likely the quality of the product is overlooked. Big, the more easily the development of a company is hindered. So how do the doors and windows enterprises establish a brand? Some door and window companies have some misunderstandings about building brands.

Brands and advertisements are confusing. Some of the companies in the windows and doors think that they use money to advertise, insult portals, professional websites, television stations, etc., think that crazy advertising can draw a sky, although it takes a lot of advertising. The cost will not be effective. The company's vitality will be exhausted. Another situation is that without actual market research and analysis, it takes for granted that new products or new products are introduced and quickly brought to the market. Advertising, terminal investment, dealer distribution incentives, etc. consume huge costs, but new products are in the market. The response was flat and there was no way to spend it. These are all examples of confusing brands with advertising.

Want to make the enterprise product brand, needs the quality assurance, the quality is to become the brand foundation stone, carries on the product improvement unceasingly, enhances the product the quality, this is a process that accumulates day by day, only has ten years as the day to do the product quality To become a brand and win a bigger market. Brands and advertisements can not be equated, but can only be said that advertising is to promote the brand, the brand is based on quality, a cumulative process.