Looking back on 2010, the entire furniture industry can be described as a year of "a turbulent time and a wave of waves". Experienced the baptism of opportunities and challenges. The cold property market under the control of real estate has a direct impact on the home furnishing market. Under such a market environment, the furniture industry in the downstream continues to upgrade its industry and change its market structure. In the face of 2011, what trend will the entire furniture industry develop? Conjecture 1: Low-carbon wind will continue The convening of the Copenhagen Conference made "low carbon" a topic of common concern for all walks of life. The theme of the Shanghai World Expo-"Better City, Better Life", makes us full of imagination of low-carbon life. Today, the low-carbon prevalence has reached a state of intense heat. In daily life, people begin to reject plastic tableware, walk more and drive less, and do more outdoor activities. In the home furnishing industry, furniture and building materials companies have incorporated low-carbon, environmentally-friendly and green technologies into their operations, and decoration companies have also pushed for low-carbon and environmentally friendly home concepts. In 2011, people will pay more attention to the concept of low carbon and environmental protection. Low-carbon will still be the development trend of the furniture industry in 2011. Whether it is a furniture building materials company or a home improvement company, the low-carbon concept must penetrate into every link of production, sales, after-sales, or even every detail. Get a chance of survival in the home battlefield in 2011. Conjecture 2: Cruel competition leads to industry reshuffle The Chinese furniture industry is facing dual pressures from both inside and outside. In addition, the rising prices of raw materials for home building materials, the frequent increase in store rents, and rising labor costs have made furniture companies miserable. Outside, countries such as Europe and the United States and other countries have led anti-dumping of Chinese exports. The eyes are on the domestic market, and the online shopping of furniture is making them salivate. It is understood that in terms of C2C, there are currently 140,000 home stores on Taobao alone; in terms of B2C, many furniture brands have opened furniture malls, such as Ximengbao and Qumei. In addition to its "touching the net", Red Star Macalline , Hundred Years and other furniture stores are not far behind, and have opened online malls to compete for the market. In addition, many small and medium-sized furniture companies are also competing to log on the Internet, trying to get a share of the online shopping market. China's entire furniture online shopping market is in a state of competition. A brutal war is about to begin, and industry reshuffle is inevitable. Competition is a good thing. The problem is that due to the irregularity of the market, there have been many "vicious competitions" in the online shopping market that violate the rules of the market game. In order to reduce costs, some enterprises with backward production equipment and insufficient funds irresponsibly use a large amount of raw materials of inferior quality or substandard standards. The materials of these furniture are mostly formaldehyde seriously exceeding the standard. Indiscriminately deceiving consumers. In the long run, it will definitely reduce the public credibility of the furniture online shopping industry and affect the healthy and rapid development of the entire market. For the furniture online shopping industry to develop healthily and steadily, first, it is necessary to formulate industry standards as soon as possible and strictly implement the furniture online shopping market access system to provide protection for consumers' interests; second, to improve the supervision of furniture products and markets Enterprises that severely disrupt or disrupt the competition in the furniture market will be given severe penalties to ensure the healthy and orderly development of the competition in the furniture market to the greatest extent possible. Conjecture 3: Simple style home and growing 80s In 2011, simple and stylish modern furniture will still be sought after. Modern furniture has many advantages, such as exquisite and avant-garde shape, clean lines and bright colors. The most important thing is the affordable price. For the 80s who love online shopping, modern minimalist style furniture is more attractive. The minimalist style furniture matches the post-80s decoration style. No matter what kind of decoration, it must be pragmatic. The decoration of simple style adheres to the principle of "less is more, simplicity is richness", pay more attention to the taste of life, pay attention to health and fashion, and pay attention to reasonable and scientific consumption, reflecting a modern "consumption concept". However, the simple style furniture is an innovative design after careful consideration. It is not a simple "stacking" and a plain "placement". It is both beautiful and practical, and condenses the designer's ingenuity. The two present a simple, stylish and lively home life in the small-sized homes after the 1980s. For generations after the 1980s, the growth environment has been with the Internet era since childhood, and their independent consciousness and self-concept are very strong. The furniture industry needs to study their consumer psychology more and study how to meet their consumer needs in order to be fierce. Development in the market competition.
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Three conjectures of 2011 furniture online shopping trends