Smart home enters the era of prince separatism

The smart home originated in the United States in the mid-1980s and came to China at the end of the last century, hoping to catch the high-speed downwind train of the Chinese economy with a brand new concept. After more than ten years of market nurturing, smart homes have already emerged in China. More and more manufacturers have begun to involve and deepen into the smart home industry, which is violently impacting the smart home market pattern, thus making market competition abnormal. The fierceness has gradually become a trend of hegemony in the spring and autumn, and the smart home market is ushering in an era of princes separatism.

Crowds of heroes-security, home appliances, operators grab market cake

In the era of princes, there are many heroes, and market competition is extremely fierce. Judging from the current market development, many security, home appliance, and operator companies have begun to enter the smart home industry, and have made substantial moves. At this year's Beijing Security Expo, many security (especially building intercoms), home appliances, electrical appliances and operators have established "smart home experience pavilions", allowing users to experience the future of smart life, but also sworn that they began to get involved in intelligence Household field.

Security companies are more prominent in the field of smart homes than building intercom companies. In recent years, as video intercom product technology has moved from analog to digital and from bus to TCP / IP, it has integrated the family on the basis of traditional intercom systems. Security, lighting, home appliance control and other functions have become possible, and building intercom companies have gradually stabilized their product lines into smart homes.

With the intervention of building intercom manufacturers, home appliance companies are willing to show their weaknesses and constantly adjust their product lines. Among them, Haier first entered the smart home market with the "U-home" smart house, followed by TCL, Changhong, Midea and other home appliance companies have also entered the domestic smart home market, and launched the concept of "smart home". For a time, the home appliance industry set off a smart craze again, and constantly improved the smart home product line on the basis of home appliance control.

With the entry of security and home appliance companies, operators have also begun to grab the cake of the smart home market and take a slice of it. At the Internet of Things Expo and Seminar held in Wuxi, the three major telecom operators, State Grid and local broadcasting and television companies invariably took smart home as the focus of publicity. State Grid and Jiangsu Cable both displayed smart home solutions in the most prominent position Moreover, the State Grid's solution is not just a smart grid, and Jiangsu Cable's solution is not just an IPTV. For security, metering, monitoring, and call typical services of smart homes, their solutions are also involved.

Four main forces: each has its advantages

Smart home officially entered China in 2000, but this newly warmed-up market is already full of gunpowder. As mentioned above, security, home appliances, and operators grab smart homes, and there are also a group of traditional smart home manufacturers in China, such as Shanghai Sobo, Botron, Ruixun Technology, Suzhou E Home Fashion and so on. They have been rooted in the smart home market for many years. Since the concept entered China, they have been dedicated to promoting the development of smart homes.

From the current market situation, traditional smart home companies mainly include manufacturers of intelligent lighting and intelligent control of electrical appliances, manufacturers of background music and video sharing products, and manufacturers of electric curtain doors. They pay more attention to the comfort of home life, and deeply research and develop and apply the intelligent control system itself. For the building intercom enterprises mentioned above, their advantages are both technology and channel advantages, which are more conducive to the popularization of smart homes; traditional home appliance companies enter the field of smart homes and gather brands, channels, and financial advantages. With the understanding of consumers' usage habits and needs, they are constantly expanding their market share; operators also have their own advantages, with unique advantages in network services and information push.

Take advantage of the shortcomings: give full play to the advantages

In an interview with Huicong Smart Home Network, Shi Zhi, Chief Sales Engineer of Guangdong Anjubao Digital Technology Co., Ltd., said: "Analyzing these four categories, each category has its own characteristics. Like enterprises specializing in smart home manufacturing, Intelligent control is better, but the flaws are in digital intercom; white goods giants like Haier, TCL, etc. have their own characteristics when entering the smart home, but his flaws are system compatibility and the stage of user selection of household appliances; again, operation When entering the smart home market, the main focus is on the push of information and media, focusing on the application of the network, and the embodiment of value-added services; traditional security companies enter the smart home market, and the focus is on security, targeting the security performance of the system More prominent. "

From the conversation of Shi Gong, it is not difficult to see that every type of smart home manufacturer has its own advantages and shortcomings. In the face of increasingly fierce competition, how to be invincible in development has to become a problem that people have to ponder. Here, the author believes that whether it is a building intercom, home appliances, operators or traditional smart home manufacturers, there is a process of learning from each other in the future development, and it is necessary to maximize its own advantages, increase research and development efforts, take Its essence, constantly improve the smart home product line.


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