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A hundred birds are not as good as a bird in the forest
"Fudge" is a popular vocabulary in recent years. Although everyone is very disgusted with "flickering", they are often involuntarily immersed in being "fudged." As a result, I often squat in the beautiful soap market with a good market for online marketing, and turn a blind eye to the small orders around me. As everyone knows, hardware industry network marketing is not an end, but a means, a hundred birds in the forest is not as good as a bird, 1 million traffic is not as good as a transaction.
The financial crisis has made consumers' consumption behaviors more rational, and online shopping is gradually becoming a "regular behavior" and a "lifestyle" from people's "occasional behavior". For the booming online business opportunities, in the "world is flat" today, "recent opportunities" do not refer to the proximity of the distance, but to the "near" that is most likely to reach a deal. Marketing experts believe that at present, small and medium-sized hardware companies should pay attention to "three to three taboos" in network marketing:
First, you must attack quickly and avoid hesitation. When you do business online, speed is life. There are generally two situations, one is that the customer is looking for you, the other is that you are looking for a customer. No matter what kind of situation, as long as the customer has the demand, they should attack the same speed as the online ticket during the Spring Festival. Minutes or even a second may miss business opportunities. Therefore, the establishment of a 24-hour online customer service system is necessary and will not miss any demand information.
Second, we must follow up accurately and avoid rushing to fight. The customer's first impression of you is very important. In order to achieve the effect of one hit, the preparatory work in the early stage is essential. Whether it's online communication or offline meetings, the first exchange often plays a decisive role. Especially in the current situation of diversified industries and increasingly serious integration, lack of knowledge, understanding of the industry, familiarity of prices, etc., may become an important factor restricting the success of communication, which also corresponds to the company's customer service staff. A new challenge has been raised. On the one hand, the customer service staff is required to have a broad knowledge and strong ability to adapt to the situation. On the other hand, the company has some common questions and answers on the company's website to answer questions. Online shopping in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen is relatively high, but the competition is fierce. Many second- and third-tier cities and even fourth- and fifth-tier cities have just started online shopping due to network popularity factors, but they will definitely be for the future. The entire online shopping market has a strong push. Therefore, in view of its limited strength, small and medium-sized hardware enterprises should focus on the market of network promotion in second- and third-tier cities and fourth- and fifth-tier cities, which can greatly increase the probability of successful transactions.
Third, you must be emotionally specific and avoid three hearts and minds. Doing business with customers is like falling in love with men and women. If you want to “keep your beauty backâ€, you have to let your customers feel the caring and warmth of the moment, which requires instant communication with customers. The biggest advantage of the network is to break geographical boundaries, grade differences, and gender gaps, so that all people can share resources on one platform, so communication will be smoother and more convenient than traditional times. Things that have to be resolved by phone before, as well as things that are inconvenient to talk on the phone, can be communicated through online instant communication tools. At present, many companies claim that the "24-hour online customer service" has not actually been fulfilled. Many websites have no customer service staff after 7:00 pm, and it has to be said that it is a big regret. After all, it is the peak of online shopping from 8:00 to 1 am. period.
The financial crisis raids have caused many hardware companies to lose customers, or orders have become smaller. Due to business pressure, employees generally complain that customers “return new joys†and “squatsâ€, which may also be revealed in words, and rarely The customer's own dilemma to analyze the problem and solve the problem. This is extremely inappropriate. Only in the network communication, the customer thinks more, helps the customer to find the root cause of the business decline, and enhances its business volume, so that the customer can have a larger share of the order.
Customized solutions for customers can be a winning "killer." For example, according to the needs of customers, we design and produce personalized product samples, provide personalized service solutions, and display them in time through online video or offline communication. In addition, focusing on the customer's birthday, the information of the most loved ones, the network traces, etc. to establish a detailed database will prove your level of affection to the customer.
The above three points are summed up in three words: fast, accurate, and specialized. Only in this way can network opportunities be converted into banknotes. (Author: Liu Xiantao)
Complete variety, 8ml, 15ml, 30ml, 60ml, 125ml, 150ml, 250ml, 500ml, 1000ml, transparent, native white and brown, reagent bottles amber have excellent light shielding function and can be used to store light sensitive substances.
Adopt professional leak-proof bottle mouth design, no need for inner cap or inner gasket protection, excellent sealing performance, 100% ensure no liquid leakage, wide mouth design, easy access to liquid.
Selection of imported high-quality raw materials, excellent physical and chemical indicators, with strong resistance to pressure, impact and acid resistance, polypropylene high temperature resistance of 121 ℃, high-density polyethylene HDPE low temperature resistance -40 ℃, and to meet the requirements of high temperature and autoclave processing.
The introduction of imported high-precision digital control production equipment, exquisite workmanship, comfortable feel, uniform bottle thickness, high gloss, no color difference, high uniformity between different batches.
The process adopts high-end molding technology and surface treatment technology, the inner and outer surfaces of plastic bottles are smooth, reagents do not hang on the wall, greatly reducing sample loss.
Provide professional customization service, with strong mold manufacturing capability, can provide customized products for users.
How SMEs can seize fleeting network opportunities
In the context of the crisis, the spring breeze, and the economic recovery, how do hardware SMEs seize fleeting network opportunities and use limited funds and resources to make word of mouth?