Door and window industry: celebrity endorsements have sprung up Guan Zhilin endorsed the contract with Lemumen and Zeng Zhiwei, and the door and window industry also began to try the celebrity endorsement route. Chen Wanlin, director of marketing for Bill Wood, said that just like wooden door products must be based on ergonomic principles, considering living habits and aesthetic tastes, hiring celebrity endorsements is not impulsive, but hiring a star with consistent image in the context of mature time. Brand. Zhao Xiangchun, marketing director of Jianshi Lock Industry, said that the current domestic hardware market is in chaos. The price of products without technical advantages is higher than that with technical advantages, so that consumer rights are not guaranteed; therefore, domestic hardware companies only have technology. Not enough, but also have marketing ideas, we must strive to be the leader brand of the hardware industry, to drive the industrial upgrading of the entire industry. Jin Lixin, secretary-general of China Hardware Products Association, said that the hardware door and window industry has always been based on product production and sales , not good at marketing hype, and the level of thinking in marketing planning and the experience of celebrity endorsement are far less than mature industries such as ceramics and coatings . More work needs to be done in terms of marketing level, frequency of activities and follow-up promotion.
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Industry strange phenomenon: the door and window industry also began to try celebrity endorsements
Decorative building materials have always been the most adept marketing industry in the home industry chain. Ceramics, flooring and sanitary ware are the most popular items in the building materials industry, and they are best at concept hype. Since the beginning of this year, the traditional strong industry in the storm of industrial transfer and financing integration, marketing planning is powerless; instead, the hard-working, product-first hardware doors and windows began to play celebrity endorsements, event planning and gimmicks and other marketing Wrist.