——Interview with Hu Youzhen, Executive Vice President of Building Materials Industry Branch of China Council for the Promotion of International Trade
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The 16th China (Shanghai) International Stone Products and Stone Technology Equipment Exhibition, which attracted the attention of global stone people, opened on February 15th at the Shanghai New International Expo Center. Under the control of the decline in the export of stone materials and the decline in growth rate, it still attracted nearly 800 exhibitors from domestic and foreign stone companies, and almost all domestic and foreign famous brand companies were present. What difficulties have the financial crisis caused to the stone industry and what opportunities have it brought? Hu Youzhen, executive vice president of the China Association for the Promotion of International Buildings, combined with this exhibition, introduced many new situations to the reporter.
President Hu said that China Stone Fair is one of the world's three major stone professional exhibitions. It should have been a rotating exhibition in Beijing and Shanghai. Due to the factors of the Shanghai World Expo, the market focus shifted southward. The exhibition was also held in Shanghai for three consecutive years. President Hu stressed that enterprises can use this transparent window of zero-distance contact with the world during the difficult period to clear the market changes, clarify the competitor's cards, and firmly grasp and control the world's production. Rules for the distribution of wealth and wealth. For example, in this exhibition, traditional stone powers such as Turkey, Italy, Egypt, Brazil, etc., many new stone countries, such as Iran, Oman, Pakistan, Palestine, Morocco, Vietnam and other countries also appeared in the exhibition, they developed as exhibitions. The new power is worthy of corporate attention. It reflects the changes in the center of the world market market shift in the economic crisis. Chinese companies should take the lead in finding the most active elements of recovery in the world economy under the economic crisis. Chinese enterprises must grasp the various ways of "going out" and grasp the various ways of "going out" with innovation.
Looking back at the development of the stone industry in the past 20 years, it has undergone several stages, such as starting-up, warm-up, and force. The early Chinese stone enterprises relied on local resources, and most of them were state-owned or collective. In the past 10 years, the rapid development of the national economy has spawned and promoted the rapid growth of the stone industry, and various types of enterprises have flourished. From the south to the north, relying on the stone carving crafts that have been passed down from generation to generation by local people, there are also many stone processing and sales distribution centers that have risen rapidly in a short period of time. The early stone sales were mainly oriented to the domestic market. In recent years, many companies with strength, vision and market have begun to go abroad and seize the international stone market.
The development of China's stone production, consumption, import and export is increasingly concerned by the world stone industry. In recent years, the state has attached great importance to resource conservation, energy conservation and environmental protection, and the new policy orientation will prompt the adjustment of China's stone production structure and import and export structure. First, the development of domestic stone mines will be subject to more stringent supervision; second, the export of high-energy, high-pollution, resource-based (two high and one capital) products is subject to more stringent restrictions; third, China has marble, granite and sandstone Import tariffs have been lowered to zero, and imports of stone such as marble, granite blocks and marble slabs, which are scarce and popular in China, will increase. In addition, due to the combination of domestic consumption levels and the strength of the stone industry, domestic stone companies have entered the international market.
A number of stone enterprises represented by enterprises in Fujian and Guangdong have seized the opportunity in recent years, borrowed ships to go out to sea, actively explored the international market, and expanded the product output and market share. After several years of hard work, the operation has entered the harvest period. . At present, domestic stone enterprises “going out†generally exhibit the following characteristics:
In terms of investment, in the form of joint ventures or wholly-owned enterprises, the business areas focus on trade exports based on product output, construction of sales outlets or processing points; from the choice of investment sites, mainly Australia, Egypt, Spain, Tanzania Countries such as Kenya and the United States mainly focus on stone trading countries and raw material countries.
From the perspective of business methods, overseas processing trade has become a new way. That is to say, using foreign resources and market, combined with the comparative advantages of technology and management possessed by domestic stone enterprises, the local market is processing and production and sales, and the market prospect is very promising. According to reports, at present, the supply of stone raw materials in its stone enterprises in Egypt accounts for more than half of the local market share. The supply of raw materials for stone materials in Spain also accounts for about one-third of the country's total. The complementary advantages and win-win development effects brought about by international cooperation. Already appearing.
President Hu also said that since 2005, Chinese companies have started to buy mining in Turkey. From the early purchase of stone processing to cooperative mining, it shows that Chinese companies are stronger and more stable, and the pace is more stable. The way is more flexible. At the same time, it also reflects the continuous improvement of China's mining equipment level. Chinese stone enterprises can use domestic equipment to mine and process stone, which has certain advantages in investment and processing costs. If we say that a set of European-made equipment is to sell 2 million euros, and domestic equipment only needs 2 million yuan, and the actual equipment level is equivalent, even our equipment has been introduced and digested for many years, and has more unique technology. The reporter saw seven or eight stone materials at the Iranian booth, each weighing about 20 tons. Iranian businessmen told reporters that the same stone, they can only cut into 7 or 8 plates, and the Chinese can process more than 10 finished products. Therefore, they are more willing to sell the stone directly to China.
From the perspective of development trends, domestic stone enterprises have established joint ventures with local enterprises to carry out deep processing and finishing of unprocessed or rough-processed products to increase the added value and technical content, so that the products are more in line with the needs of the local market and contribute to domestic The industrial chain of stone enterprises in the international market continues to expand. In order to continue to enlarge and strengthen the stone industry, some localities have actively guided and supported enterprises to strengthen international economic and technological cooperation, and have given many support measures to the international development of enterprises, which will help enterprises further explore the international market.
President Hu said that the China Council for the Promotion of International Trade (CCPIT) often organizes stone companies from all over China to work together to participate in world-renowned stone exhibitions in the form of Chinese national pavilions, changing the way in which companies used to set up companies to produce, process and sell them abroad. The CCPIT can also apply for national supporting support funds for enterprises. Promote the joint development of enterprises, bigger and stronger.
President Hu revealed that at the high-level forum of the exhibition, Chinese experts introduced the latest changes in the domestic and international stone market to enterprises, so that many companies have discovered new business opportunities, and “going out†to expand new investment markets for those who have strength and Experienced companies can be said to be at the right time. However, there are many industry secrets in the international trade of stone. President Hu does not want the media to disclose more. However, he firmly believes that the Chinese stone industry should be able to quickly get out of the trough and find new business opportunities in the international market and domestic demand market.
Stone enterprises "going out" at the right time
Abstract ——Interview with Hu Youxi, Executive Vice President of Building Materials Industry Branch of China Council for the Promotion of International Trade, the 16th China (Shanghai) International Stone Products and Stone Technology Equipment Exhibition, which is of global stone attention, was held in Shanghai New Country on February 15th. ...