Door and Window Enterprises Win the Secret Weapons of Marketing Warfare

Although the competition between doors and windows enterprises is fierce, there is always an effective way to solve the problems in corporate marketing. Fulin wood believes that the zero-distance contact and understanding between doors and windows enterprises and consumers, the need to grasp consumers' needs and market development trends, and the products and services that closely meet the needs of consumers are fundamental to the development of the company.

The products and services that cater to the needs of consumers are fundamental to the development of doors and windows

Build a scientific marketing network system

Fulin wood industry believes that the so-called channel is to attract dealers, and the maintenance point of market competition is the terminal network. Manufacturers are trying to catch dealers. However, the dealer's resources are not only limited, but also the dealer's ability is uneven. With the decline of the average profit of the wooden door industry, enterprises can no longer meet the needs of consumers' diversification and individualization by relying on single products and homogenized products. At this time, corporate marketing strategy must be based on product competition strategy to do product planning, product series, rhythm combination of punching, otherwise it can not meet consumer demand, thus undermining the stability of the market. The establishment of a scientific marketing network system is the fundamental guarantee for the effective implementation of marketing strategies.

Specifically, one is to provide timely feedback on market information; the other is to establish close cooperation between the company and distributors to ensure the interests of distributors; and thirdly, to establish a pre-sales and after-sales service system and communicate with consumers before and after sales of products. The pre-sale protection allows consumers to buy with confidence, and the after-sales service is easy to establish with consumers' loyalty, so as to carry out compulsory propaganda to the people around the consumers, and the effect is more obvious.

Create your own brand style

Including wooden doors, well-known foreign home furnishing brands generally pay more attention to their own characteristics and design innovations, have their own professional designers, and each time they launch new products that are both innovative and can maintain the unique style of the brand. While some of the domestic wooden doors in the growth period tend to follow the trend of international brands or popular styles in the market. They have more copying and plagiarism, and they have not formed their own wooden door brand style. Such a development trend will not work.

Whether China's wooden door companies can achieve the goal of building a strong brand depends on the strategic resources and company strength that the company has. It can be said that design is also one of the company's strategic resources. It is an inevitable choice for China's wooden door companies to use design to promote the recognition and recognition of product brands in the international and domestic markets, thereby forging a strong brand. Wooden door products seem simple, but in fact, in addition to being an important necessities for people's home life, with the improvement of people's living standards, it is also seen as an overall home improvement style of art.

Meet consumer diversification and multi-level needs

With the improvement of living standards, consumers' consumption concepts are becoming more and more mature and rational. Individual consumption is increasingly evident. The initiative and selectivity of consumption are increasing day by day. Consumers will eventually become the “masters” of the door and window market. It is foreseeable that whose products can meet the diversified and multi-layered real needs and potential needs of consumers, and whoever gains the favor of consumers will eventually become market winners.

Companies must clearly identify the most profitable market segments that can effectively serve them, dig deeper, and intensively cultivate. Behind any market demand is the hidden potential and potential for further subdivision. Enterprises are inaction in the face of established market demand. Therefore, the establishment of market data collection and analysis is one of the tasks for the growth of wooden door companies to adapt to market changes. Grasping the lifeline of the market, the greater the market's grasp, the greater the likelihood of success.

Doors and windows market potential

In the off-season, the sales of large stores are not enough to pay rent and property costs. From the perspective of input-output ratio, the current efficiency of the wooden door retail market in the first and second-tier cities is very low.

With the increase of the consumption capacity of building materials for the three or four-level counties and rural markets, the demand for products based on solid wood composite doors has kept growing, and with dealers investing and accepting less risk, the three or four-tier market has become the most promising for wooden doors. Retail terminal market.

In this regard, the person in charge of Fortune Wood said that to dig deeper into the market, the channels will surely sink. Enterprises will pay more attention to second-tier cities and even county-level and township markets, and provide corresponding products and services. Most of the 3rd and 4th markets have greater price elasticity for wooden door products. Therefore, second-tier brands with small brand added value have more advantages than first-tier brands.