"Nikkei Business News" reported on October 23 that the single-person scooter series products represented by "Segway" are gradually diversifying in China. Start-ups sell scooters at a low price of less than 1,000 yuan. As a convenient way to move and children's toys, the scooter expands its sales. However, the city has strengthened road traffic management, prohibiting the use of scooters on highways, and the market development of scooters does not seem to be smooth. Segway has been launched by American companies since 2002 and has been attracting attention as a “transportation of the futureâ€. However, due to the high price of about 1 million yen (about 50,000 yuan) and the restrictions on national highway management systems, the world only sells around 100,000. In this context, the single-person scooter opened up the Chinese market. Startups have participated in the competition. Due to the incompleteness of China's highway management system, single-person scooter has taken the opportunity to promote the sales of more than 600,000 vehicles in 2014. Single-person scooters are often referred to as "balanced cars" or "sports cars" in China. On the shopping websites of Alibaba and Jingdong, you can see the "balanced car" of various shapes and price points. For example, the item named "Hundred Steps" is priced at 899 yuan. It has no handlebars like Segway, only a 36 cm diameter tire, a wheelbarrow. There are foot pedals on both sides of the tire, as long as the body leans forward to drive forward. Although it seems difficult to grasp the balance, in the parks and other places in Shanghai, children often see the scene of riding a wheelbarrow happily. Beijing Na Enbo is the representative manufacturer of the balance car. In 2013, Gao Lufeng, a graduate of Beijing University of Aeronautics and Astronautics, founded the company and acquired the industry's originator, Segway, in April 2014, which attracted widespread attention. Nainbo has research and development and manufacturing centers in Tianjin and Changzhou City, Jiangsu Province, and its products are sold to 60 countries and regions around the world. The high-end scooter "Nanbo E-type" is priced at up to 15,000 yuan, and the body is streamlined and weighs 21 kg. The top speed is 20 kilometers per hour, and it can travel 20-30 kilometers after charging 3-4 hours. As the product diversifies, the consumer layer is also expanding. Although the affluent class is still the main consumer, more and more people are starting to buy cheap goods of around 1,000 yuan as children's toys. The store staff said: "Many young people who have just graduated and can't afford a car often choose to buy a mid-range balance car." However, it is difficult to say whether the balance car can be promoted and promoted in the future. The Shanghai Municipal Government issued a new regulation at the end of 2014. The balance car will be fined 50 yuan on the motorway and 50 yuan on the pedestrian road. This is equivalent to the fact that the road to the balance car is actually banned. Similar regulations have been strengthened in Wuhan, Hubei Province and Nanjing, Jiangsu Province. If you can only drive a balance car on a private road or park, it is difficult to promote it as a “future vehicleâ€. How to build a coexistence relationship between a balance car and an existing vehicle such as a car or a bicycle may become a future issue. Concerned about surprises
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Japanese media: Balance car is moving towards diversification in China